How to Humanize Your Brand and Build Real Connections Online
Stop Hiding Behind Corporate Speak
Most professionals treat social media like a stiff press release—formal, polished, and forgettable. That approach repels more than it attracts. People connect with people, not faceless brands. If you want engagement, drop the robotic tone and speak like a real person. Share your experiences, your struggles, and your wins. Let people see the process, not just the polished result. When you show up as yourself, people will start to care about what you say.
Make Your Content Speak to One Person
Every post should feel like a direct message to someone who needs to hear it. Avoid generic advice that could apply to anyone. Instead, talk about real problems and real solutions. Use personal stories, specific examples, and clear takeaways. If a post sounds like it belongs in a marketing textbook, rewrite it. The goal is to create conversations, not lectures. When your audience feels like you're speaking directly to them, they'll respond.
Engagement is Not Optional
Too many professionals post and vanish. Social media is a two-way street. If someone comments, acknowledge them. Ask follow-up questions, give thoughtful responses, and actually engage. Don’t overthink it—respond the way you would in a normal conversation. This builds trust and makes people want to keep coming back. If you're not engaging, you're just talking at people, not with them.
Show Up Consistently and Keep It Simple
You don’t need to post daily, but you do need to be consistent. Find a schedule that works and stick to it. Your audience should know they can rely on you to show up. Keep your messages simple and clear. Overcomplicating your content makes people scroll past. Say what needs to be said, then move on. The more approachable and real you are, the more people will listen, engage, and share.
