Not Rocket Surgery
One repeat criticism of my work is that I’m not telling anyone anything new, that it’s all common sense. That’s actually reasonably true. You don’t spend time with me, read a few lines, and then smack your forehead and say, “I’ve got it!” Most of my ideas are basically reminders for us to do the things we don’t do, but know we should.
I’m okay with this criticism most days, because it’s true. I’m not innovating by creating new methods. I’m innovating by holding us to the standards of treating people like they’re human beings instead of prospects or targets. It’s not rocket surgery, as my Boston friends say.
Don’t Need a Pep Talk
I didn’t write this post to get your kind words of support. To be honest, I’m pretty confident that I’m headed in the right direction. For everyone telling me that I’m not all that interesting, I’m evidently the number 1 uninteresting guy writing about marketing.
What I wrote this piece for was to tell you that it’s easy to look at what you do as uninteresting, or unimportant, or just the same old thing. And maybe there’s some truth to it. If I look out at the top social media blogs right now, a good many of them are covering all the same software applications and a lot of the same stories. Maybe we could all dig a little deeper to innovate more.
But don’t let that stop you, if you’re following a vision, and if you’ve got a sense of where you’re headed.
Michael Jordan worked on the uninteresting task of pushing a ball through a net. Eleanor Roosevelt worked on the uninteresting task of writing articles and visiting people. Mohandas Gandhi worked on the uninteresting task of sitting down and saying no.
Me? I’m a typist. I’m just typing and talking about typing. And I’m not all that discouraged any more.
